Publishing a book can be a daunting process but with some education, resources, coaching, and friendly conversation with an industry pro it could be a whole lot easier. With over twenty years in the industry, Sarah Russo has a wealth of knowledge that she is sharing here with authors and creatives.
Join us to learn about:
- Literary publicity and marketing
- How to put together and promote a book tour or one-off events
- What you can expect from your publishing house and what you quite simply can't
- How to create a social media strategy from the ground up
- How to best utilize your community to help get the word out about your book
- How to be a great partner with your publisher
- Strategies for building an online presence
- How to pitch opeds and essays and how to time them to give your book exposure
- Tips, templates, and timelines for successfully juggling everything you need to do to give your work the best shot you can
These workshops are a work in progress. The first ones will cover Publishing 101, book tours, and social media, but come back soon for sessions covering professional branding for trade and academic authors, and experts, publicity you can do yourself and when to hire someone to help, marketing tactics for traditionally published authors and indie authors, academic and academic/trade crossover books and how they are different from strictly general interest books, and much more including special guests.
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“Sarah Russo is a deeply knowledgeable, thoughtful book marketer who brings tremendous energy, creativity, and generosity of spirit to her work. As a nonprofit journalism organization independently publishing our first book,The Craft of Science Writing, we have needed strong guidance in how to make sure that our book makes the greatest impact possible. From my first conversation with Sarah, I knew that she was an ideal fit for the task. And sure enough, she has been a godsend, offering both big-picture strategy advice and nuts-and-bolts tips on everything from how to address a galley letter to how to unspool a social media campaign. She is smart, quick, and friendly, and I feel extremely fortunate to have met her. To any independent publisher looking for help with publicity and marketing, I would say: If you can get Sarah, get Sarah!”
—Siri Carpenter, Co-Founder and Editor-in-Chief, The Open Notebook
"Sarah brings both an abundance of experience and a welcome personal touch to her work with publishers and authors. As a journalist, I look to her for insight on how the publishing process really works; as a writer, I've turned to her for guidance in how to launch a book and help it find its audience. Her online workshop on author newsletters was the best overview I've found so far of what to do (and what not to do). Sarah makes the often challenging, unpredictable process of getting a book out in the world much easier to navigate—and she's a true pleasure to work with."